Tom Money - Growing an Improvement Consultancy Business | Ep #30

February 2, 2019

In this episode, Andrew sits down with Tom Money – founder of Improve and Consult. Improve and Consult was established to offer Lean Six Sigma services and HR/Recruitment best practice consulting as a single package.

Tom helps his clients improve their processes and performance of their teams by stripping out wasted time, effort and cost using Lean Six Sigma and DMAIC methodology.

Episode Notes:
[01:07] Tom introduces himself and his business Improve and Consult.
[02:40] Tom talks about work life blend as opposed to work life balance.
[05:15] What Lean Six Sigma is (removing waste in processes and reducing variation in output).
[11:00] Tom explains what a consultancy is and what a consultant does.
[12:43] What makes a good consultant? Listen, listen and listen.
[14:11] How do you handle the employees of clients who might be rattled by the presence of a consultant.
[19:37] How does Tom manage both his clients and at the same time manage his own business.
[20:50] Outsourcing business development and the sourcing of client contacts
[21:52] Using drip mail campaigns to win new business (Prospect.io).
[23:44] The importance of networking to learn new skills and ideas for your business.
[24:58] Using HubSpot CRM to record new business activity and client engagement.
[26:34] Tom explains his approach to business development in terms of volume.
[27:56] How Tom is marketing Improve and Consult.
[31:38] What’s been Tom’s biggest challenge to date and how did he overcome it?
[34:21] Having a proof of concept before starting your business.
[37:25] Having second thoughts about entrepreneurship and taking a job.
[38:36] Strategies and tactics to calm start-up anxiety.
[42:44] What does Tom do to turn off from his business.
[47:02] Tom’s recommend book is 4 Hour Workweek by Tim Ferris.
[50:29] Who is Tom’s biggest inspiration and why?

Resources:

Contact Details

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Chris Hickey - Building an Executive Headhunting Business | Ep #29

December 23, 2018

In this episode, Andrew sits down with Chris Hickey – co-founder of Mercury Hampton an executive recruitment and headhunting agency.

Episode Notes:

[00:45] Chris introduces himself and his story.
[02:08] Why Chris setup Mercury Hampton.
[08:07] Chris explains how he educates his clients on his recruitment methodology and way of working.
[11:08] Andrew asks Chris which is was the most challenging, recruitment or working in the Royal Airforce.
[13:47] How the Royal Airforce affected Chris’s mindset.
[13:51] Chris explains how he became a top biller.
[19:46] Andrew asks Chris what the transition was from being a top biller in a firm to opening up his own recruitment agency.
[21:15] What was going through Chris’s mind when he set up Mercury Hampton.
[22:47] Where Chris spends most of his time in Mercury Hampton.
[24:41] What has been Chris’s biggest challenge today.
[26:07] Chris shares his vision for the future.
[27:37] How has Chris kept his individuality and his own personality in the recruitment world.
[31:30] Artificial Intelligence in the recruitment industry.
[33:37] How TED Talks has made a big impact on Chris’s life and business.
[36:29] What skill does Chris believe has contributed the most to his success.
[38:34] Chris tells us who is his biggest inspiration.
[40:37] Chris shares his contact details for anyone who wants to contact him or Mercury Hampton.

Resources

  • TED Talks: https://www.ted.com/talks

Contact Details

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Amy Win – Creating an Award-Winning Social Enterprise That Runs Cookery Courses, Food Business Training and Catering | Ep #28

December 16, 2018

Amy Win – Creating an Award-Winning Social Enterprise That Runs Cookery Courses, Food Business Training and Catering | Ep #28

 

In this episode, Andrew sits down with Amy Win – founder of 4Lunch, an award-winning social enterprise that runs cookery courses, food business training and catering.

 

Episode Notes:

[00:48] Amy introduces herself and her story.

[02:04] Setting up a social enterprise.

[05:28] Finding help and getting a mentor.

[07:20] How 4Lunch operates as a social enterprise.

[09:23] How Amy has used 4Lunch to impact society and help people start their food businesses.

[13:19] Where Amy spends most of her time in 4Lunch.

[16:08] How Amy learnt to cook.

[19:11] Following passion over following the traditional career route.

[25:50] What strategies and tactics has Amy used to add structure to entrepreneurial life.

[30:14] Building a business around what works best for you and your sleeping patterns.

[36:24] Amy’s vision for 4Lunch.

[40:04] Will Amy start a YouTube cooking channel or bring out a cooking book?

[41:41] Creating Airbnb experiences (Social Impact Experiences)

[43:12] How Amy comes up with ideas for 4Lunch and then makes them happen.

[46:15] Starting a meditation course by Sam Harris.

[50:20] Recommended book: The War on Normal People: The Truth About America's Disappearing Jobs and Why Universal Basic Income Is Our Future by Andrew Yang.

[51:57] Who inspires Amy.

[55:06] Amy’s most valuable skill for her business is web development and SEO.

[56:43] Amy’s advice for anyone who is starting a business and feels overwhelmed.

[57:40] Contact details for any one who wants to reach out to Amy.

 

Resources

 

Contact Details

 

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#AMBITIOUS is a video channel and podcast hosted by Andrew Leong. The purpose of #AMBITIOUS is to interview entrepreneurs and high performers. Then share their business and growth strategies, tactics and stories with you.

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Jonathan Quinn – Inventrepreneur, Engineer and Founder of Quinnovations Group | EP #27

December 9, 2018

In this episode, Andrew sits down with Jonathan Quinn – inventrepreneur, engineer, founder of Quinnovations Group and a Board Director of Wirral Chamber of Commerce.

Click to see the episode's notes.

 

Contact Details

 

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#AMBITIOUS is a video channel and podcast hosted by Andrew Leong. The purpose of #AMBITIOUS is to interview entrepreneurs and high performers. Then share their business and growth strategies, tactics and stories with you.

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Chelsea Mills - Fashion Entrepreneur From Car Boot to TOPSHOP | Ep #26

December 3, 2018

In this episode, Andrew sits down with fashion entrepreneur Chelsea Mills the founder of Miss Mills.

Miss Mills is a clothing brand which is sold in TOPSHOP, The Albert Dock and through the Miss Mills online store.

 

Episode Note's

[00:50] How Miss Mills began.

[03:50] From car boot to market stall.

[05:25] Facing adversity and wondering whether to continue or not.

[06:14] Selling from a market stall to launching in TOPSHOP.

[07:09] Plucking up the courage to sell in salons.

[09:35] Using visualisation alongside work to achieve goals.

[12:45] Following a passion for fashion.

[13:32] Learning about the fashion industry without a degree or experience.

[14:32] The product development process.

[15:04] Running a fashion retail business.

[16:37] Learning about retail from the experts in TOPSHOP.

[18:29] Managing retail stores in different cities.

[21:30] How Miss Mills drives online sales.

[22:21] Chelsea’s biggest challenges and how she manages them.

[22:52] Knowing your customer base and segmentation.

[27:28] Starting from the beginning again what would Chelsea do differently?

[28:46] What does Chelsea think about most of the time?

[29:38] Downtime and turning off from the business.

[30:10] Chelsea’s reading list: She Means Business by Carrie Green & The Rules of Wealth by Richard Templar

[31:17] Working as a security guard while Miss Mills took off.

[36:00] Chelsea has taken up Yoga to reduce stress.

[36:47] When losing focus or suffering from self-doubt Chelsea uses self-reflection to remember how far she has come. She also has a great support network from her family and partner. Chelsea is very grateful for the support and learning from her colleagues at TOPSHOP.

[38:57] Chelsea shares her advice to anyone wanting to start a business.

 

Chelsea's Contact Details

 

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Drew Cockton - Founder of Owen Drew Luxury Candles | Ep #25

November 22, 2018

In this episode, Andrew sits down with Drew Cockton the founder of Owen Drew Luxury Candles.

 

Drew created Owen Drew in 2016 after noticing the damage mass-produced candles were doing to his home. Drew, being a creative entrepreneur, decided that home fragrance should be better. He discovered that mass-produced candles are made from petroleum-based paraffin wax. They are often heavily dyed and fragranced with synthetic scents containing parabens and toxins.

 

So, Drew got busy making his own candles from only natural products. He sourced vegan, soy wax and began blending it with essential oils to create his own fragranced candles. Not using any colouring or dyes he wanted to make the candles stand out from the crowd, so used a natural wooden wick. Owen Drew candles crackle when they burn, which has been a big hit.

 

Drew’s story isn’t plain sailing. We talk about his business failures, struggles and mental health. And how Drew has used these experiences and situations to make Owen Drew a success.

 

Drew's Contact Details

 

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#AMBITIOUS is a video channel and podcast hosted by Andrew Leong. The purpose of #AMBITIOUS is to interview entrepreneurs and high performers. Then share their business and growth strategies, tactics and stories with you.

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Adam Ali - BBC Documentary Star and Founder of DIGISEE | Ep #24

November 15, 2018

In this episode, Andrew talks to Adam Ali the Founder of DIGISEE and one of the stars on the BBC Documentary ‘DIY Generation – Young Hustlers’.

 

Adam who also won the title National Entrepreneur of The Year 2018 after pitching to Peter Jones CBE - Dragons Den star - talks about starting up his business, his time on the documentary and what’s next.

 

Adam's Contact Details

 

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Keith Hanshaw – Managing Director of The Leather Satchel Co. | Ep #23

November 13, 2018

In this episode, Andrew sits down with Keith Hanshaw the managing director of The Leather Satchel Company.

 

The Leather Satchel Company make and sell the most beautiful leather bags and leather goods. It’s a truly unique British business. All the bags are designed and made here in Liverpool, England. The story of the Leather Satchel Company began 50-years ago when Steven Hanshaw started on his leathercraft journey. The company has remained in the family since and is now directed by Keith Hanshaw.

 

Keith’s story is an interesting one. Keith is a highly intelligent and experienced businessman. He’s managed to bring The Leather Satchel Company into the modern world, but at the same time keep all the heritage of the business. He’s taken all his experience of working in the corporate world and combined this with his creativity to make a global boutique business.

 

You can catch Keith making bags in his Albert Dock shop in Liverpool. He continues to make bags in front of people passing by.

 

Keith's Contact Details

 

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Amy Wordsworth - Good Bubble Founder & A Successful Dragons’ Den Pitcher | Ep #22

October 30, 2018

In this episode, Andrew sits down with Good Bubble founder and successful Dragons’ Den pitcher Amy Wordsworth.

 

Amy was working at Saatchi & Saatchi X as a planner where she progressed from graduate Planner through to fully qualified Planner. During her time at Saatchi X, she completed the MAA Diploma in Integrated Marketing and worked on accounts that included: Proctor & Gamble, Diageo, Cadbury, Walkers and HTC.

 

In 2014, Amy then went on to create Good Bubble, a range of natural bath and hair products for children. Amy realised she needed financial backing, but also someone who could help with the Good Bubble brand.

 

Amy had the idea to apply for the TV show Dragons’ Den. Amy’s application was accepted and she was on Series 13, episode 6. After a grueling 2-hour session under some very hot lighting, Amy went light-headed and had a bit of a wobble. However, she came back fighting to secure £60,000 for 40% equity from Deborah Meaden. Amy’s tenacity helped show Deborah that she doesn’t give up easily.

 

Amy credits Deborah for taking Good Bubble to another level who got the Good Bubble range into Sainsbury's. Good Bubble has secured listings with Whole Foods Market, Ocado, Holland & Barrett, and several UK and Irish wholesalers.

 

Amy's Contact Details:

 

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#AMBITIOUS is a video channel and podcast hosted by Andrew Leong. The purpose of #AMBITIOUS is to interview entrepreneurs and high performers. Then share their business and growth strategies, tactics and stories with you.

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Increase Sales with The Law of Scarcity | Ep #21

October 23, 2018

In this episode, we look at how to increase sales using the Law of Scarcity.

 

This episode was inspired by Richard Shotton’s book The Choice Factory – How 25

behavioural

biases influence the products we decide to buy, chapter 25, Scarcity.

 

Goods and services become far more appealing when they’re in short supply. The less there is the more you want it.

 

There’s a well-known story of when British Airways announced it was closing the London to New York Concorde service. The next day sales massively increased. Nothing had changed about the service or the cost, it had simply become scarce.

 

There are a few ways you can implement the law of scarcity:

 

  1. Limit the duration of availability: when Starbucks brought out their “Unicorn frappuccino" which was brightly coloured and highly instagrammable. After stating on its website that the specialty drink would only be available for a few days, Starbucks was flooded with unicorn frappuccino orders, which quickly sold out within the first day.

 

People feel more powerfully about loses than they do gains, so the fear of losing out is a higher driver for consumers to make a purchase.

 

  1. Limit the number customers can buy: if you tell customers or put a sign telling customers that they can only buy a limited number of something, it’ll increase sales. This is because customers believe the product is in high demand and in short supply. Apple has done this on their release of new iPhones.

 

  1. Limit production: make some of your products a limited edition. For example, if you sell t-shirts you can make some ranges limited edition, which you’ll never print again. This drives the desire to own one. If you can’t make a limited-edition product for whatever reason. Then you can make the packaging limited edition. For example, if you’re a coffee brand, you could for a short period make a very attractive and limited-edition coffee tin that people must have before they all sold out.

 

  1. Let customers know you’re in short supply: if you shop on Amazon, you’ll notice that sometimes a product will say “only 3 left”. If you’re after a certain product and you see this message it makes that option highly attractive. It also creates a sense of urgency and reduces the time the customer might have to change their mind or shop elsewhere. The customer will think – “If there’s only a few left surely they must be good.”

 

These are a few ways you can use scarcity to increase sales. But be honest. Don’t say something is limited edition then bring the same product out again. That’ll just destroy your reputation. However, we do encourage you to use your circumstances to your advantage. If you have a very popular product, let your customers know.

#AMBITIOUS is a video channel and podcast hosted by Andrew Leong. The purpose of #AMBITIOUS is to interview entrepreneurs and high performers. Then share their business and growth strategies, tactics and stories with you.

https://ambitious-media.com
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